Marketing for Introverts and Highly Sensitive People: 5 Tips
My friend Debbie teases me about the stacks of self-help books I’ve collected over the years. I admit that many of them have proved to be less than helpful, but for me finding one new book to add to my self-help library – one that changes the way I think and see myself and the world – is worth the search. One of those finds is The Highly Sensitive Person by psychologist Elaine N. Aron. Dr. Aron defines a highly sensitive person (HSP) as someone who is more aware than others of subtleties in her environment, and also more easily overwhelmed by stimuli. (Though in this article I use the terms “HSP” and “introvert” interchangeably, in truth only about 70% of highly sensitive people are introverts; 30% are extroverts.) If you are unusually sensitive to loud noise and bright lights, for instance, or to comments overheard while touring a museum, you may be highly sensitive. (My husband turns on the … Read on